AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes
As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-awar...
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| Main Authors: | , , , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2078 https://ink.library.smu.edu.sg/context/sis_research/article/3077/viewcontent/p7_kim.pdf |
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| Institution: | Singapore Management University |
| Language: | English |