AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes

• Main Authors: KIM, Byoungjip, HA, Jin-Young, LEE, SangJeong, KANG, Seungwoo, LEE, Youngki, RHEE, Yunseok, Nachman, Lama, SONG, Junehwa
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Mobile advertising; Sequential visit patterns; Prediction models; Wi-Fi localization; User survey; Software Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/2078; https://ink.library.smu.edu.sg/context/sis_research/article/3077/viewcontent/p7_kim.pdf
• Institution: Singapore Management University

As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-awar...