How Can Substitution and Complementarity Effects Be Leveraged for Broadband Internet Services Strategy?

• Main Authors: JUNG, Gwangjae, KIM, Young Soo, Kauffman, Robert J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Computer Sciences; Management Information Systems; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/sis_research/2105; https://ink.library.smu.edu.sg/context/sis_research/article/3104/viewcontent/C89___How_Can_Substitution_and_Complementarity_Effects_Be_Leveraged_for_Broadband_Internet_Services_Strategy__HICSS2014_.pdf
• Institution: Singapore Management University

With growth in mobile Internet services, the relationship between mobile and fixed broadband has become an issue in telecom firm strategy. Previous research focused on aggregate penetration for mobile and fixed broadband services. Our research analyzes the economic relationship between mobile and fi...