ReputationPro: The efficient approaches to contextual transaction trust computation in e-commerce environments

• Main Authors: ZHANG, Haibin, WANG, Yan, ZHANG, Xiuzhen, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Computer Sciences; Databases and Information Systems; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/2526; https://ink.library.smu.edu.sg/context/sis_research/article/3526/viewcontent/ReputationPro_av.pdf
• Institution: Singapore Management University

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when a seller is not known to them. Most existing trust evaluation models compute a single value to reflect the general trustworthiness of a seller without taking any transaction context...