ReputationPro: The efficient approaches to contextual transaction trust computation in e-commerce environments
In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when a seller is not known to them. Most existing trust evaluation models compute a single value to reflect the general trustworthiness of a seller without taking any transaction context...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2526 https://ink.library.smu.edu.sg/context/sis_research/article/3526/viewcontent/ReputationPro_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |