On modeling brand preferences in item adoptions

• Main Authors: LUU, Minh Duc, LIM, Ee Peng, CHUA, Freddy Chong-Tat
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2014
• 主題: Brand preference; Topic model; Item adoption; Computer Sciences; Databases and Information Systems
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/2609; https://ink.library.smu.edu.sg/context/sis_research/article/3609/viewcontent/8082_37764_2_PB.pdf

In marketing and advertising, developing and managingbrands value represent the core activities performedby companies. Successful brands attract buyers andadopters, which in turn increase the companies’ value.Given a set of user-item adoption data, can we inferbrand effects from users adopting items...