On modeling brand preferences in item adoptions
In marketing and advertising, developing and managingbrands value represent the core activities performedby companies. Successful brands attract buyers andadopters, which in turn increase the companies’ value.Given a set of user-item adoption data, can we inferbrand effects from users adopting items...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2609 https://ink.library.smu.edu.sg/context/sis_research/article/3609/viewcontent/8082_37764_2_PB.pdf |
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| Institution: | Singapore Management University |
| Language: | English |