Diversified Social Influence Maximization

• Main Authors: Tang, Fangshuang, Liu, Qi, Zhu, Hengshu, Chen, Enhong, ZHU, Feida
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: diversity; influence maximization; viral marketing; Databases and Information Systems; Marketing; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/sis_research/2653; https://ink.library.smu.edu.sg/context/sis_research/article/3653/viewcontent/C113___Diversified_Social_Influence_Maximization__ASONAM14_.pdf
• Institution: Singapore Management University

For better viral marketing, there has been a lot of research on social influence maximization. However, the problem that who is influenced and how diverse the influenced population is, which is important in real-world marketing, has largely been neglected. To that end, in this paper, we propose to c...