A Hybrid Firm's Pricing Strategy in Electronic Commerce under Channel Migration

A Hybrid Firm's Pricing Strategy in Electronic Commerce under Channel Migration

Achieving an effective business design across the Internet and the off-line channel is a critical concern for a hybrid firm's choice of pricing strategy. Two pricing models are proposed to examine how consumer channel migration (one-way channel interaction from the traditional sales channel to...

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Bibliographic Details
Main Authors: KAUFFMAN, Robert John, LEE, Dongwon, LEE, Jung, YOO, Byungjoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Business policy
channel migration
channel-switching costs
e‑commerce
empirical research
hybrid firm
loyalty
marketing
on-line channel
pricing models
pricing strategy
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/2754
https://ink.library.smu.edu.sg/context/sis_research/article/3754/viewcontent/HybridFirmPricingStrategyChannelMigration_2009.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2754
https://ink.library.smu.edu.sg/context/sis_research/article/3754/viewcontent/HybridFirmPricingStrategyChannelMigration_2009.pdf

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