Empirical Design of Incentive Mechanisms in Group-Buying Auctions: Chapter 8

• Main Authors: DOONG, Her-Sen, KAUFFMAN, Robert J., LAI, Hsiangchu, ZHUANG, Ya-Ting
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Auction markets; group-buying auctions; incentive mechanisms; price curve effects; procurement; Information technology; Economic aspects; Electronic commerce; Computer Sciences; Management Information Systems; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/2836; https://worldcat.org/isbn/9780765615329
• Institution: Singapore Management University

Experimental methodologies offer a unique lens through which to examine the dynamics of bidding behavior and consumer perceptions of the efficacy of mechanism design in group-buying auctions. Group-buying auctions permit participating consumers to leverage their numbers to achieve discounted prices f...