Real-time inbound marketing: A use case for digital banking

Real-time inbound marketing: A use case for digital banking

Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partn...

Full description

Saved in:
Bibliographic Details
Main Authors: MEGARGEL, Alan, SHANKARARAMAN, Venky, REDDY, Srinivas K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Real-time transactions
inbound marketing
digital banking technologies
complex event processing
marketing strategies
personalised marketing
next best offer (NBO)
Digital Communications and Networking
Finance and Financial Management
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/sis_research/4043
https://ink.library.smu.edu.sg/context/sis_research/article/5045/viewcontent/Real_Time_Inbound_Marketing_Digital_Banking_2018_afv.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/4043
https://ink.library.smu.edu.sg/context/sis_research/article/5045/viewcontent/Real_Time_Inbound_Marketing_Digital_Banking_2018_afv.pdf

Similar Items