Real-time inbound marketing: A use case for digital banking
Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partn...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4043 https://ink.library.smu.edu.sg/context/sis_research/article/5045/viewcontent/Real_Time_Inbound_Marketing_Digital_Banking_2018_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |