O2O service composition with social collaboration
In Online-to-Offline (O2O) commerce, customer services may need to be composed from online and offline services. Such composition is challenging, as it requires effective selection of appropriate services that, in turn, support optimal combination of both online and offline services. In this paper,...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4711 https://ink.library.smu.edu.sg/context/sis_research/article/5714/viewcontent/O2O_service_composition_ase2017_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |