Automatically conceptualizing social media analytics data via personas

• Main Authors: Jung S.G., Salminen J., An J., Kwak H., Jansen B.J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: personas; data-driven personas; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/5342; https://ink.library.smu.edu.sg/context/sis_research/article/6346/viewcontent/17810_77996_1_PB.pdf
• Institution: Singapore Management University

Social media analytics is insightful but can also be difficult to use within organizations. To address this, we present Automatic Persona Generation (APG), a system and methodology for quantitatively generating personas using large amounts of online social media data. The APG system is operational,...