Achievement and friends: Key factors of player retention vary across player levels in online multiplayer games

Achievement and friends: Key factors of player retention vary across player levels in online multiplayer games

Retaining players over an extended period of time is a long-standing challenge in game industry. Significant effort has been paid to understanding what motivates players enjoy games. While individuals may have varying reasons to play or abandon a game at different stages within the game, previous st...

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Bibliographic Details
Main Authors: Korea Advanced Institute of Science & Technology, Qatar Computing Research Institute, KWAK, Haewoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Longevity
Online multiplayer games
Player level
Player retention
Virtual life trajectory
Computer Sciences
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/5653
https://ink.library.smu.edu.sg/context/sis_research/article/6656/viewcontent/Achievement_and_Friends.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5653
https://ink.library.smu.edu.sg/context/sis_research/article/6656/viewcontent/Achievement_and_Friends.pdf

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