Achievement and friends: Key factors of player retention vary across player levels in online multiplayer games
Retaining players over an extended period of time is a long-standing challenge in game industry. Significant effort has been paid to understanding what motivates players enjoy games. While individuals may have varying reasons to play or abandon a game at different stages within the game, previous st...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5653 https://ink.library.smu.edu.sg/context/sis_research/article/6656/viewcontent/Achievement_and_Friends.pdf |
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| Institution: | Singapore Management University |
| Language: | English |