A geospatial analytics approach to delineate trade areas for Quick Service Restaurants (QSR) in Singapore

A geospatial analytics approach to delineate trade areas for Quick Service Restaurants (QSR) in Singapore

According to Huff, trade area is defined as “a geographically delineated region containing potential customers for whom there exists a probability greater than zero of their purchasing a given class of products or services offered for sale by a particular firm or by a particular agglomeration of fir...

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Bibliographic Details
Main Author: LIM, Hui Ting
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Geospatial Analytics
Spatial Lagged Sum
Spatially Constrained Clustering
Trade Area Delineation
MITB student
Numerical Analysis and Scientific Computing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/sis_research/5918
https://ink.library.smu.edu.sg/context/sis_research/article/6921/viewcontent/3397536.3428352.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/5918
https://ink.library.smu.edu.sg/context/sis_research/article/6921/viewcontent/3397536.3428352.pdf

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