A geospatial analytics approach to delineate trade areas for Quick Service Restaurants (QSR) in Singapore

• 主要作者: LIM, Hui Ting
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2020
• 主題: Geospatial Analytics; Spatial Lagged Sum; Spatially Constrained Clustering; Trade Area Delineation; MITB student; Numerical Analysis and Scientific Computing; Sales and Merchandising
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/5918; https://ink.library.smu.edu.sg/context/sis_research/article/6921/viewcontent/3397536.3428352.pdf

According to Huff, trade area is defined as “a geographically delineated region containing potential customers for whom there exists a probability greater than zero of their purchasing a given class of products or services offered for sale by a particular firm or by a particular agglomeration of fir...