A geospatial analytics approach to delineate trade areas for Quick Service Restaurants (QSR) in Singapore

• Main Author: LIM, Hui Ting
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Geospatial Analytics; Spatial Lagged Sum; Spatially Constrained Clustering; Trade Area Delineation; MITB student; Numerical Analysis and Scientific Computing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/5918; https://ink.library.smu.edu.sg/context/sis_research/article/6921/viewcontent/3397536.3428352.pdf
• Institution: Singapore Management University

According to Huff, trade area is defined as “a geographically delineated region containing potential customers for whom there exists a probability greater than zero of their purchasing a given class of products or services offered for sale by a particular firm or by a particular agglomeration of fir...