A geospatial analytics approach to delineate trade areas for Quick Service Restaurants (QSR) in Singapore
According to Huff, trade area is defined as “a geographically delineated region containing potential customers for whom there exists a probability greater than zero of their purchasing a given class of products or services offered for sale by a particular firm or by a particular agglomeration of fir...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/5918 https://ink.library.smu.edu.sg/context/sis_research/article/6921/viewcontent/3397536.3428352.pdf |
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| Institution: | Singapore Management University |
| Language: | English |