Applying soft cluster analysis techniques to customer interaction information

Applying soft cluster analysis techniques to customer interaction information

The number of channels available for companies and customers to communicate with one another has increased dramatically over the past several decades. Although some market segmentation efforts utilize high-level customer interaction statistics, in-depth information regarding customers’ use of differ...

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Bibliographic Details
Main Authors: DURAN, Randall E., ZHANG, Li, HAYHURST, Tom
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Credit Card
Fuzzy
Cluster
Rand Index
Competitive Learning
Customer Type
Databases and Information Systems
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/6451
https://ink.library.smu.edu.sg/context/sis_research/article/7454/viewcontent/Applying_Soft_Cluster_Analysis_Techniques_to_Customer_Interaction_Information.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6451
https://ink.library.smu.edu.sg/context/sis_research/article/7454/viewcontent/Applying_Soft_Cluster_Analysis_Techniques_to_Customer_Interaction_Information.pdf

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