Applying soft cluster analysis techniques to customer interaction information

• Main Authors: DURAN, Randall E., ZHANG, Li, HAYHURST, Tom
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Credit Card; Fuzzy; Cluster; Rand Index; Competitive Learning; Customer Type; Databases and Information Systems; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/6451; https://ink.library.smu.edu.sg/context/sis_research/article/7454/viewcontent/Applying_Soft_Cluster_Analysis_Techniques_to_Customer_Interaction_Information.pdf
• Institution: Singapore Management University

The number of channels available for companies and customers to communicate with one another has increased dramatically over the past several decades. Although some market segmentation efforts utilize high-level customer interaction statistics, in-depth information regarding customers’ use of differ...