Applying soft cluster analysis techniques to customer interaction information
The number of channels available for companies and customers to communicate with one another has increased dramatically over the past several decades. Although some market segmentation efforts utilize high-level customer interaction statistics, in-depth information regarding customers’ use of differ...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6451 https://ink.library.smu.edu.sg/context/sis_research/article/7454/viewcontent/Applying_Soft_Cluster_Analysis_Techniques_to_Customer_Interaction_Information.pdf |
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| Institution: | Singapore Management University |
| Language: | English |