Channel integration services in online healthcare communities

In online healthcare communities, channel integration services have become the bridge between online and offline channels, enabling patients to easily migrate across channels. Different from pure online services, online-to-offline (On2Off) and offline-to-online (Off2On) channel integration services...

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Bibliographic Details
Main Authors: ZHAO, Anqi, TANG, Qian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/6593
https://ink.library.smu.edu.sg/context/sis_research/article/7596/viewcontent/Channel_Integration_Services_in_Online_Healthcare_Communities.pdf
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Institution: Singapore Management University
Language: English
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