PageSense: Style-wise web page advertising

This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most popular ad-network such as Google AdSense which needs publishers to change the original structure of their pages and define the...

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Bibliographic Details
Main Authors: LI, Lusong, MEI, Tao, NIU, Xiang, NGO, Chong-wah
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/6644
https://ink.library.smu.edu.sg/context/sis_research/article/7647/viewcontent/lusong_www10.pdf
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Institution: Singapore Management University
Language: English