PageSense: Style-wise web page advertising

This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most popular ad-network such as Google AdSense which needs publishers to change the original structure of their pages and define the...

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Main Authors: LI, Lusong, MEI, Tao, NIU, Xiang, NGO, Chong-wah
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
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Online Access:https://ink.library.smu.edu.sg/sis_research/6644
https://ink.library.smu.edu.sg/context/sis_research/article/7647/viewcontent/lusong_www10.pdf
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spelling sg-smu-ink.sis_research-76472022-01-14T03:23:20Z PageSense: Style-wise web page advertising LI, Lusong MEI, Tao NIU, Xiang NGO, Chong-wah This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most popular ad-network such as Google AdSense which needs publishers to change the original structure of their pages and define the position and style of the embedded ads manually, stylewise page advertising aims to automatically deliver styleconsistent ads at proper positions within the web page, without breaking the layout of the original page. Our system is motivated from the fact that almost 90% web pages contain blank regions without any content. Given a web page with some blank regions, style-wise page advertising is able to detect the suitable blank areas for advertising, rank the ads according to the semantic relevance and web page style, and embed relevant ads into these nonintrusive areas. Style-wise page advertising represents one of the first attempts towards contextual advertising which enables the publishers to save effort when applying online advertising services. 2010-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/6644 info:doi/10.1145/1772690.1772900 https://ink.library.smu.edu.sg/context/sis_research/article/7647/viewcontent/lusong_www10.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University multimodal relevance web page advertising web page style Databases and Information Systems Data Storage Systems
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic multimodal relevance
web page advertising
web page style
Databases and Information Systems
Data Storage Systems
spellingShingle multimodal relevance
web page advertising
web page style
Databases and Information Systems
Data Storage Systems
LI, Lusong
MEI, Tao
NIU, Xiang
NGO, Chong-wah
PageSense: Style-wise web page advertising
description This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most popular ad-network such as Google AdSense which needs publishers to change the original structure of their pages and define the position and style of the embedded ads manually, stylewise page advertising aims to automatically deliver styleconsistent ads at proper positions within the web page, without breaking the layout of the original page. Our system is motivated from the fact that almost 90% web pages contain blank regions without any content. Given a web page with some blank regions, style-wise page advertising is able to detect the suitable blank areas for advertising, rank the ads according to the semantic relevance and web page style, and embed relevant ads into these nonintrusive areas. Style-wise page advertising represents one of the first attempts towards contextual advertising which enables the publishers to save effort when applying online advertising services.
format text
author LI, Lusong
MEI, Tao
NIU, Xiang
NGO, Chong-wah
author_facet LI, Lusong
MEI, Tao
NIU, Xiang
NGO, Chong-wah
author_sort LI, Lusong
title PageSense: Style-wise web page advertising
title_short PageSense: Style-wise web page advertising
title_full PageSense: Style-wise web page advertising
title_fullStr PageSense: Style-wise web page advertising
title_full_unstemmed PageSense: Style-wise web page advertising
title_sort pagesense: style-wise web page advertising
publisher Institutional Knowledge at Singapore Management University
publishDate 2010
url https://ink.library.smu.edu.sg/sis_research/6644
https://ink.library.smu.edu.sg/context/sis_research/article/7647/viewcontent/lusong_www10.pdf
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