Engaging drivers via competition: A case study with arena

Sustained work enthusiasms of drivers are crucial for the success of large-scale ride-hailing platforms. In this paper, we conduct the first-of-its-kind exploration to encourage active participation of drivers via competition. We design Arena, a competition where drivers compete for prizes via compl...

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Bibliographic Details
Main Authors: CHENG, Hao, WEI, Shuyu, ZHANG, Lingyu, ZHOU, Zimu, TONG, Yongxin.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
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Online Access:https://ink.library.smu.edu.sg/sis_research/6788
https://ink.library.smu.edu.sg/context/sis_research/article/7791/viewcontent/mdm21_cheng.pdf
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Institution: Singapore Management University
Language: English