Engaging drivers via competition: A case study with arena
Sustained work enthusiasms of drivers are crucial for the success of large-scale ride-hailing platforms. In this paper, we conduct the first-of-its-kind exploration to encourage active participation of drivers via competition. We design Arena, a competition where drivers compete for prizes via compl...
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| Main Authors: | , , , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2021
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/sis_research/6788 https://ink.library.smu.edu.sg/context/sis_research/article/7791/viewcontent/mdm21_cheng.pdf |
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| 機構: | Singapore Management University |
| 語言: | English |