Engaging drivers via competition: A case study with arena
Sustained work enthusiasms of drivers are crucial for the success of large-scale ride-hailing platforms. In this paper, we conduct the first-of-its-kind exploration to encourage active participation of drivers via competition. We design Arena, a competition where drivers compete for prizes via compl...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6788 https://ink.library.smu.edu.sg/context/sis_research/article/7791/viewcontent/mdm21_cheng.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |