Engaging drivers via competition: A case study with arena
Sustained work enthusiasms of drivers are crucial for the success of large-scale ride-hailing platforms. In this paper, we conduct the first-of-its-kind exploration to encourage active participation of drivers via competition. We design Arena, a competition where drivers compete for prizes via compl...
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Main Authors: | , , , , |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2021
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/6788 https://ink.library.smu.edu.sg/context/sis_research/article/7791/viewcontent/mdm21_cheng.pdf |
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Institution: | Singapore Management University |
Language: | English |
Summary: | Sustained work enthusiasms of drivers are crucial for the success of large-scale ride-hailing platforms. In this paper, we conduct the first-of-its-kind exploration to encourage active participation of drivers via competition. We design Arena, a competition where drivers compete for prizes via completing more trips. Through a pilot study covering over 2,600 participants, we uncover the easy-win problem, an overlooked and serious issue in competition design for real-world drivers. It refers to situations where one competitor does not show up during competition whereas the other easily wins. To solve the easy-win problem without impairing motivation of drivers, we devise a novel prediction-based matchmaking framework. On observing that no-shows are highly correlated to the online time of drivers during competition, we propose to identify potential no-shows by predicting drivers' online time and avoid matching potential noshow drivers with drivers that will show up so as to reduce easy-wins. We conduct large-scale experiments based on real competition data involving over 10,000 drivers. The results show that our prediction-based matchmaking scheme can effectively reduce the ratio of easy-wins. |
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