Context-aware advertisement recommendation for high-speed social news feeding

• Main Authors: LI, Yuchen, ZHANG, Dongxiang, LAN, Ziquan, TAN, Kian-Lee
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/7122; https://ink.library.smu.edu.sg/context/sis_research/article/8125/viewcontent/07498266_pv.pdf
• Institution: Singapore Management University

Social media advertising is a multi-billion dollar market and has become the major revenue source for Facebook and Twitter. To deliver ads to potentially interested users, these social network platforms learn a prediction model for each user based on their personal interests. However, as user intere...