Harnessing technology to improve the consumer experience
Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy. See the papers: Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior Assessing the moderating effect of consumer product knowledge and online...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/smu_research/7 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1004&context=smu_research |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy.
See the papers: Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty |
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