Harnessing technology to improve the consumer experience

Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy. See the papers: Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior Assessing the moderating effect of consumer product knowledge and online...

Full description

Saved in:

Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2017
Subjects:	Computer Sciences Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/smu_research/7 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1004&context=smu_research
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.smu_research-1004
record_format	dspace
spelling	sg-smu-ink.smu_research-10042018-03-23T00:55:08Z Harnessing technology to improve the consumer experience Singapore Management University Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy. See the papers: Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty 2017-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/smu_research/7 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1004&context=smu_research http://creativecommons.org/licenses/by-nc-nd/4.0/ Research@SMU: Connecting the Dots eng Institutional Knowledge at Singapore Management University Computer Sciences Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Computer Sciences Technology and Innovation
spellingShingle	Computer Sciences Technology and Innovation Singapore Management University Harnessing technology to improve the consumer experience
description	Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy. See the papers: Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
format	text
author	Singapore Management University
author_facet	Singapore Management University
author_sort	Singapore Management University
title	Harnessing technology to improve the consumer experience
title_short	Harnessing technology to improve the consumer experience
title_full	Harnessing technology to improve the consumer experience
title_fullStr	Harnessing technology to improve the consumer experience
title_full_unstemmed	Harnessing technology to improve the consumer experience
title_sort	harnessing technology to improve the consumer experience
publisher	Institutional Knowledge at Singapore Management University
publishDate	2017
url	https://ink.library.smu.edu.sg/smu_research/7 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1004&context=smu_research
_version_	1681132700416606208

Harnessing technology to improve the consumer experience

Similar Items