Corporate philanthropic giving, advertising intensity, and industry competition level

• Main Authors: ZHANG, Ran, ZHU, Jigao, YUE, Heng, ZHU, Chunyan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Catastrophic events; Advertising intensity; Corporate social responsibility; Corporate philanthropy; Industry competition level; Corporate Finance; Industrial Organization
• Online Access: https://ink.library.smu.edu.sg/soa_research/1668; https://ink.library.smu.edu.sg/context/soa_research/article/2695/viewcontent/Corporate_Philanthropic_Giving.pdf

This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earth...