Corporate philanthropic giving, advertising intensity, and industry competition level
This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earth...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soa_research/1668 https://ink.library.smu.edu.sg/context/soa_research/article/2695/viewcontent/Corporate_Philanthropic_Giving.pdf |
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| Institution: | Singapore Management University |
| Language: | English |