Corporate philanthropic giving, advertising intensity, and industry competition level

Corporate philanthropic giving, advertising intensity, and industry competition level

This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earth...

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書目詳細資料
Main Authors:	ZHANG, Ran, ZHU, Jigao, YUE, Heng, ZHU, Chunyan
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2010
主題:	Catastrophic events Advertising intensity Corporate social responsibility Corporate philanthropy Industry competition level Corporate Finance Industrial Organization
在線閱讀:	https://ink.library.smu.edu.sg/soa_research/1668 https://ink.library.smu.edu.sg/context/soa_research/article/2695/viewcontent/Corporate_Philanthropic_Giving.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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