Corporate philanthropic giving, advertising intensity, and industry competition level
This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earth...
Saved in:
Main Authors: | ZHANG, Ran, ZHU, Jigao, YUE, Heng, ZHU, Chunyan |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2010
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/soa_research/1668 https://ink.library.smu.edu.sg/context/soa_research/article/2695/viewcontent/Corporate_Philanthropic_Giving.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Research study on the trends and patterns of corporate giving to charities in Singapore
by: DITZIG TAN BEE WAN
Published: (2011) -
Philanthropic giving in Singapore: The tax landscape
by: OOI, Vincent, et al.
Published: (2023) -
Effects of advertisement format on competitive interference in print advertising
by: Leong, S.M., et al.
Published: (2013) -
Optimum interplay of price, sales staff and advertising to maximize expected return on investment given a budget constraint over discrete points in time
by: Cheung, Amparo, et al.
Published: (1997) -
Geographical influences on the relationship between corporate philanthropy and corporate financial performance
by: LU, Jane, et al.
Published: (2020)