Leveraging on a university-industry partnership programme: How a yearbook publisher can pivot its operations in a new normal

• Main Authors: KUSNADI, Yuanto, LEE, Benjamin Huan Zhou, PAN, Gary
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Printing industry; Singapore; operations; digitalization; pandemics; Asian Studies; Entrepreneurial and Small Business Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/soa_research/1989; https://ink.library.smu.edu.sg/context/soa_research/article/3016/viewcontent/Leveraging_2022_USAEI.pdf
• Institution: Singapore Management University

The printing industry is a “sunset” industry that is currently undergoing massive changes, with digital transformation and sustainability being two key issues that the companies in these 2 industries have to face. In addition, the Covid-19 pandemic has hastened the pace of the changes that are taking place and companies have to make serious decisions that will affect their future survival in this industry. This article highlights how one printing solutions provider in Singapore can pivot its operations to be more sustainable in the new post-pandemic normal.