Knowledge Activation and Persuasiveness of Humorous Advertising
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Institutional Knowledge at Singapore Management University
1999
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sg-smu-ink.soss_research-14752010-08-31T09:30:04Z Knowledge Activation and Persuasiveness of Humorous Advertising LAU, Ivy Yee-Man Lai, W. S. 1999-06-03T07:00:00Z text https://ink.library.smu.edu.sg/soss_research/476 Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Social Psychology |
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Social Psychology LAU, Ivy Yee-Man Lai, W. S. Knowledge Activation and Persuasiveness of Humorous Advertising |
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text |
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LAU, Ivy Yee-Man Lai, W. S. |
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LAU, Ivy Yee-Man Lai, W. S. |
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LAU, Ivy Yee-Man |
title |
Knowledge Activation and Persuasiveness of Humorous Advertising |
title_short |
Knowledge Activation and Persuasiveness of Humorous Advertising |
title_full |
Knowledge Activation and Persuasiveness of Humorous Advertising |
title_fullStr |
Knowledge Activation and Persuasiveness of Humorous Advertising |
title_full_unstemmed |
Knowledge Activation and Persuasiveness of Humorous Advertising |
title_sort |
knowledge activation and persuasiveness of humorous advertising |
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Institutional Knowledge at Singapore Management University |
publishDate |
1999 |
url |
https://ink.library.smu.edu.sg/soss_research/476 |
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