Knowledge Activation and Persuasiveness of Humorous Advertising

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Bibliographic Details
Main Authors:	LAU, Ivy Yee-Man, Lai, W. S.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1999
Subjects:	Social Psychology
Online Access:	https://ink.library.smu.edu.sg/soss_research/476
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.soss_research-1475
record_format	dspace
spelling	sg-smu-ink.soss_research-14752010-08-31T09:30:04Z Knowledge Activation and Persuasiveness of Humorous Advertising LAU, Ivy Yee-Man Lai, W. S. 1999-06-03T07:00:00Z text https://ink.library.smu.edu.sg/soss_research/476 Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Social Psychology
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Social Psychology
spellingShingle	Social Psychology LAU, Ivy Yee-Man Lai, W. S. Knowledge Activation and Persuasiveness of Humorous Advertising
format	text
author	LAU, Ivy Yee-Man Lai, W. S.
author_facet	LAU, Ivy Yee-Man Lai, W. S.
author_sort	LAU, Ivy Yee-Man
title	Knowledge Activation and Persuasiveness of Humorous Advertising
title_short	Knowledge Activation and Persuasiveness of Humorous Advertising
title_full	Knowledge Activation and Persuasiveness of Humorous Advertising
title_fullStr	Knowledge Activation and Persuasiveness of Humorous Advertising
title_full_unstemmed	Knowledge Activation and Persuasiveness of Humorous Advertising
title_sort	knowledge activation and persuasiveness of humorous advertising
publisher	Institutional Knowledge at Singapore Management University
publishDate	1999
url	https://ink.library.smu.edu.sg/soss_research/476
_version_	1770568109453737984

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