Knowledge Activation and Persuasiveness of Humorous Advertising
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1999
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/476 |
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| Institution: | Singapore Management University |
| Language: | English |