Deep Rationality: The Evolutionary Economics of Decision Making
What is a “rational” decision? Economists traditionally viewed rationality as maximizing expected satisfaction. This view has been useful in modeling basic microeconomic concepts, but falls short in accounting for many everyday human decisions. It leaves unanswered why some things reliably make peop...
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Main Authors: | KENRICK, Douglas T., GRISKEVICIUS, Vladas, SUNDIE, Jill M., LI, Norman P., LI, Jessica Yexin, NEUBERG, Steven L. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/soss_research/727 https://ink.library.smu.edu.sg/context/soss_research/article/1726/viewcontent/nihms101580.pdf |
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Institution: | Singapore Management University |
Language: | English |
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