Deep Rationality: The Evolutionary Economics of Decision Making

• Main Authors: KENRICK, Douglas T., GRISKEVICIUS, Vladas, SUNDIE, Jill M., LI, Norman P., LI, Jessica Yexin, NEUBERG, Steven L.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: gender-differences; sex-differences; physical attractiveness; probabilistic rewards; parental investment; mate preferences; romantic motives; trade-offs; perspective; cognition; Personality and Social Contexts; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/727; https://ink.library.smu.edu.sg/context/soss_research/article/1726/viewcontent/nihms101580.pdf
• Institution: Singapore Management University

What is a “rational” decision? Economists traditionally viewed rationality as maximizing expected satisfaction. This view has been useful in modeling basic microeconomic concepts, but falls short in accounting for many everyday human decisions. It leaves unanswered why some things reliably make peop...