National Feelings or Rational Dealings? The Role of Procedural Priming On The Perceptions of Cross-border Acquisitions

Cross-border transactions are often perceived by the general public as national threats instead of rational business deals. We propose two interpretational mindsets that attenuate (transactional mindset) and agitate (categorization mindset) these culturally motivated responses. Three studies were co...

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Bibliographic Details
Main Authors: TONG, Yuk-Yue, HUI, Pamsy Pun-Zee, KWAN, Letty, PENG, Siqing
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
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Online Access:https://ink.library.smu.edu.sg/soss_research/1074
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Institution: Singapore Management University
Language: English
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