Malleable Creativity: Priming Content promotes Content-specific Creativity
The current study investigated whether creativity can be boosted by priming and whether the content of the priming can modulate creative performance either in content-general or content-specific manner. Our study demonstrates that implicit priming modulates creative performance in a content-specific...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/1237 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | The current study investigated whether creativity can be boosted by priming and whether the content of the priming can modulate creative performance either in content-general or content-specific manner. Our study demonstrates that implicit priming modulates creative performance in a content-specific way, suggesting that creativity may be a domain-specific skill rather than a domain-general skill. |
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