Malleable Creativity: Priming Content promotes Content-specific Creativity

• Main Authors: YANG, Hwajin, YANG, S., CHAN, C. H., Nai, Z. L.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Cognitive Psychology; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/1237
• Institution: Singapore Management University

The current study investigated whether creativity can be boosted by priming and whether the content of the priming can modulate creative performance either in content-general or content-specific manner. Our study demonstrates that implicit priming modulates creative performance in a content-specific...