Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?

Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?

Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals firs...

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Bibliographic Details
Main Authors: ONG, Lay See, TONG, Jennifer Yuk-Yue, TAN, Jolene H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Social Psychology
Online Access:https://ink.library.smu.edu.sg/soss_research/1429
https://ink.library.smu.edu.sg/context/soss_research/article/2685/viewcontent/Deactivation_by_Unpriming_Does_Decrease.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals first acted upon the primed concept (unpriming).

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