Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?

• Main Authors: ONG, Lay See, TONG, Jennifer Yuk-Yue, TAN, Jolene H.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/1429; https://ink.library.smu.edu.sg/context/soss_research/article/2685/viewcontent/Deactivation_by_Unpriming_Does_Decrease.pdf
• Institution: Singapore Management University

Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals firs...