Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?

Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals firs...

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Main Authors:	ONG, Lay See, TONG, Jennifer Yuk-Yue, TAN, Jolene H.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Social Psychology
Online Access:	https://ink.library.smu.edu.sg/soss_research/1429 https://ink.library.smu.edu.sg/context/soss_research/article/2685/viewcontent/Deactivation_by_Unpriming_Does_Decrease.pdf
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Institution:	Singapore Management University
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spelling	sg-smu-ink.soss_research-26852016-06-05T06:30:33Z Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level? ONG, Lay See TONG, Jennifer Yuk-Yue TAN, Jolene H. Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals first acted upon the primed concept (unpriming). 2013-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/soss_research/1429 https://ink.library.smu.edu.sg/context/soss_research/article/2685/viewcontent/Deactivation_by_Unpriming_Does_Decrease.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Social Psychology
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Social Psychology
spellingShingle	Social Psychology ONG, Lay See TONG, Jennifer Yuk-Yue TAN, Jolene H. Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
description	Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals first acted upon the primed concept (unpriming).
format	text
author	ONG, Lay See TONG, Jennifer Yuk-Yue TAN, Jolene H.
author_facet	ONG, Lay See TONG, Jennifer Yuk-Yue TAN, Jolene H.
author_sort	ONG, Lay See
title	Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
title_short	Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
title_full	Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
title_fullStr	Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
title_full_unstemmed	Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?
title_sort	deactivation by unpriming: does decrease of influence mean lowering of activation level?
publisher	Institutional Knowledge at Singapore Management University
publishDate	2013
url	https://ink.library.smu.edu.sg/soss_research/1429 https://ink.library.smu.edu.sg/context/soss_research/article/2685/viewcontent/Deactivation_by_Unpriming_Does_Decrease.pdf
_version_	1770571869637836800

Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?

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