A member saved is a member earned? The recruitment-retention trade-off and organizational strategies for membership growth

• Main Authors: SHI, Yongren, DOKSHIN, Fedor A., Michael GENKIN, BRASHEARS, Matthew E.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: organizations; ecology; social networks; social movements; Sociology; Work, Economy and Organizations
• Online Access: https://ink.library.smu.edu.sg/soss_research/2107; https://ink.library.smu.edu.sg/context/soss_research/article/3364/viewcontent/MemberSaved_av.pdf
• Institution: Singapore Management University

A long line of research documents the essential role of social networks in mediating the recruitment and retention of members in organizations. But organizations also comprise a primary context where people form social ties. We investigate how the network structure an organization creates among its...