A member saved is a member earned? The recruitment-retention trade-off and organizational strategies for membership growth
A long line of research documents the essential role of social networks in mediating the recruitment and retention of members in organizations. But organizations also comprise a primary context where people form social ties. We investigate how the network structure an organization creates among its...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/2107 https://ink.library.smu.edu.sg/context/soss_research/article/3364/viewcontent/MemberSaved_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |