Marketing information and knowledge in boutique hotels: A qualitative study
The popularity of boutique hotels brings more intense competition to the hospitality industry in Chiang Mai, Thailand. The entrepreneurial hotel owners, who are mostly architects, introduced the unique designs, personalized accommodation and service facilities to differentiate themselves from conven...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | 雜誌 |
| 出版: |
2018
|
| 主題: | |
| 在線閱讀: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=79952952229&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/49779 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Chiang Mai University |