Marketing information and knowledge in boutique hotels: A qualitative study
The popularity of boutique hotels brings more intense competition to the hospitality industry in Chiang Mai, Thailand. The entrepreneurial hotel owners, who are mostly architects, introduced the unique designs, personalized accommodation and service facilities to differentiate themselves from conven...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=79952952229&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/49779 |
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| Institution: | Chiang Mai University |