Marketing information and knowledge in boutique hotels: A qualitative study

The popularity of boutique hotels brings more intense competition to the hospitality industry in Chiang Mai, Thailand. The entrepreneurial hotel owners, who are mostly architects, introduced the unique designs, personalized accommodation and service facilities to differentiate themselves from conven...

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Bibliographic Details
Main Authors: Ek Bunchua, Nopasit Chakpitak
Format: Journal
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=79952952229&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/49779
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Institution: Chiang Mai University

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